Tuesday, July 21, 2020

Get to Know DMARC Authentication for Email Marketing Security


Get to Know DMARC Authentication for Email Marketing Security

Email Marketing
Marketer colleague, have you ever heard of the term DMARC in email security authentication? Domain-based Message Authentication, Reporting and Conformance (DMARC) is a method for email authentication that serves to reduce the number of emails that are considered spam.

Usually DMARC is also used together with other methods such as SPF and DKIM. Sender Policy Framework (SPF) is an email authentication mechanism so that the recipient server can recognize the sender of the email through its DNS server. So, if someone wants to send an email by falsifying your data, the email will be rejected by the recipient server, because it is not recognized.

Whereas DomainKeys Identified Mail (DKIM) is a method of verifying email content that is used to ensure messages sent can be trusted and clear with a verification system using private and public codes. This DKIM serves to help detect the sender's identity falsification and prevent spammy emails.

Why should you set DMARC in email marketing?

Maybe most of you still think that DMARC is not very important in email marketing. Don't be mistaken! Without DMARC, the email marketing that you send is at risk of entering the recipient's spam folder, because your domain name is not recognized by the email client. Here is an overview of emails with and without DMARC:

How does DMARC work?

DMARC has a way of working to determine whether or not the email sending domain uses SPF and or DKIM. If SPF and DKIM authentication fail, then the email will be sent to the spam folder. DMARC helps email domain owners to avoid duplicating or falsifying emails with the same name. For more about how to authenticate DMARC, you can read the authentication guide in this document.

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